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If You Don't Like What Is Being Said, Change The Conversation


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If You Don't Like What Is Being Said, Change The Conversation


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A Strategy

We are all conversationalists, creators and critics. 

What I Do: Web Branding and Marketing 

Why I Do It: To engage the conversationalists, inspire the creators and talk to the critics because the best brands are built on powerful branding, storytelling and the relationships we make online. 

Why I Can: In a genre of social proficiency, I know how to leverage the insight gleaned from analyzing online psychology and Web behaviors to develop more meaningful and compelling engagement initiatives and improve online experiences and activity.

strategy

Content 

Strategize with curation, narratives and a consistent brand voice that grabs attention and satiates certain needs.

Discussions

Shaping online conversations means understanding your customers' psyche and helping them achieve greatness.

Campaigns

A brand is a reputation built on a collection of memories. Highly engaging campaigns help tell these stories.

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Be In Control


The Internet can be a scary place, unless you know how to talk to the locals.

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Be In Control


The Internet can be a scary place, unless you know how to talk to the locals.

reputation management

Behavior change can occur when your customers: 

  • have been triggered
  • feel inspired and engaged
  • have the ability 
  • feel motivated

Basic human needs that dictate self worth include: 

  • competence (feeling effective and able)
  • autonomy (feel free to dictate our own behavior)
  • relatedness (feeling connected to others)

Creating a digital marketing strategy plan (and sustaining that for future changes) means understanding a design way of thinking that centers on humans needs and empathy.

I know the needs of online users and understand that with rapid prototype and testing we can establish a focus that ads up to endless progress and collaboration.

Be authentic, keep things easy, make it fun and stay open and your brand can achieve anything online.

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Be Human.


You can't be engaging until you understand the psychology of your online customers.

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Be Human.


You can't be engaging until you understand the psychology of your online customers.

Caitlin Connors

Owner

Caitlin is part of a new generation that is humanizing the brands she represents. She is reshaping fundamental business dynamics and polices to establish, maintain and cultivate loyalty and relationships with the people who define her clients' markets. She genuinely engages, creates compelling and helpful content, and shares valuable information to become a respected, trusted, and influential resource to her company and community. 

You

Client

You need to move fast and stay agile amidst rapidly changing consumer needs. 

You have a lot to do and need someone who can organize and measure the intangible while collecting priceless customer data. 

You know what you want, what you need and how to get both.

 

Them

The online groundswell

They are talking, moving and gaining power every moment. The sheer influence of your online customers and critics can be intimidating, until you realize how to work with the force of this new media world. 

They are waiting for someone from your brand to connect to them, listen to them, help them and lead them to the happiness they are ever seeking.

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Clients


That's how you devour a whale. One bite at a time.

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Clients


That's how you devour a whale. One bite at a time.



The Big Ideas

The elusive and the intangible.

  • Content Narrative Plans
  • Brand Strategy
  • Reputation Management
  • Making It Viral
  • Measuring ROI and KPI
  • Internal and External Community Support and Collaboration
  • Engaging and Energizing
  • Monitor, Analyze, Adapt and Improve
  • Digital Advertisements
  • Relevant E-mail Marketing
  • Web Design For Behavior Change

How It's Done

Just as important, less talked about.

  • Storytelling
  • Demo- and Psychographics Research
  • Catalytic Conversions
  • Training and Education
  • Community Creation
  • Support Platforms
  • Enabling Brand Advocacy
  • Social Business Command Center Creation
  • Virtual Advisors
  • Choosing the Right Customers
  • Interactive Control Processes
  • Converged Media

The Obvious

You've Heard It All Before.

  • Website Design
  • Logo Creation
  • Infographics
  • Landing Pages
  • Email Marketing
  • Ad Creation
  • Social Media
  • SEO
  • SMO
  • PPC
  • Copy Writing
  • Mobile SMS
  • Local Search

 

You May Need Help If . . . 

. . . you are interested in any of the following:

  • Customer Relations
  • Crisis Management
  • Corporate Reputation Management
  • Event Coverage
  • Product Promotion and Sales
  • Issue Advocacy
  • Staying in Business

 

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Contact


Fear is the enemy of change and innovation. Contact us.

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Contact


Fear is the enemy of change and innovation. Contact us.

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Already know you want me?

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